How One Builder Turned Their Website into a Lead-Generating Machine – Promontory Road, Edmond, OK

In the world of custom home building, having a stunning website is like constructing a solid foundation. It’s not just about looking good; it’s about transforming casual visitors into eager clients ready to build their dream homes.

The Lesson: Build a Solid Foundation for Your Online Presence

Let me tell you a story about a builder named Tom. Tom had a fantastic reputation for constructing beautiful homes, but his website? It was outdated and hard to navigate. Visitors would often leave without exploring any further, just like a traveler who quickly walks past a dilapidated house instead of going inside.

One day, Tom decided it was time for a change. He realized the importance of a solid foundation—both in construction and online.

How Tom Transformed His Website

1. User-Friendly Design: Tom simplified his website’s layout and made it easy to navigate, turning it into a welcoming space for visitors. Imagine entering a well-organized home where everything is in its place. This small tweak made a massive difference.

2. Showcase Projects: He added a gallery featuring his best custom builds. By displaying his work, he was like a chef proudly showcasing their signature dishes. When potential clients could see what he had created, it built trust and eagerness.

3. Clear Call-to-Actions: Tom placed clear buttons inviting visitors to schedule consultations or request quotes. Think of it as a sign in front of a bakery that says, “Come In for Fresh Pastries!” Clear directions encourage people to take the next step.

4. Client Testimonials: By including genuine reviews from happy homeowners, Tom showed potential clients the value of his work. It’s like a friend recommending a restaurant you’ve never tried. A trusted word can make all the difference.

5. Mobile Optimization: Understanding that many visitors would come from their phones, Tom ensured his website looked great on all devices. Picture a beautiful home that’s accessible both from the road and the trail behind it.

The Results

After implementing these changes, Tom’s website saw a dramatic increase in inquiries. It became a lead-generating machine, just like a well-built house that draws in potential buyers. Clients started reaching out, excited to build their dream homes with a builder they could trust.

Related: Why is it Important to Have a User Friendly Website

The Takeaway for Custom Home Builders in Edmond

If you’re in the custom home building business on Promontory Road, consider how your website reflects your work. Investing some time in transformation can turn casual browsers into clients who are eager to work with you.

Axel, the Angel of Simplicity, reminds you: Just like a physical home, your website is the first impression many will have of your business. Build a strong foundation today, and watch your client list grow.