Why Comparing Your Lawn Care Business to Others Could Cost You Big Time – Cardinal Circle, Edmond, OK
In the world of lawn care and landscaping, it can be easy to look over your neighbor’s fence and envy their perfectly manicured lawn. You may find yourself questioning your services, prices, or even your skills. However, like a gardener who focuses on their own plants, you need to remember: comparing yourself to others could cost you growth and success.
The Lesson: Focus on Your Own Garden
Let’s imagine a story. Once upon a time, there was a gardener named Tim who always looked at his neighbor’s yard. His neighbor had beautiful roses that attracted every bee in the area, while Tim’s flowers struggled to bloom. Obsessed with what his neighbor was doing, Tim tried to copy every technique he saw. Unfortunately, in trying to fit someone else’s mold, he forgot what worked best for his own soil and plants.
Tim learned that each garden is unique and needs its own care.
Why You Should Avoid Comparison
-
Every Business is Unique: Just like no two lawns are the same, no two lawn care businesses are identical. Your strengths, services, and style are your own. If you spend time comparing, you might overlook what makes your business special. Embrace your unique offerings!
-
Creativity and Innovation: When you focus on others, you might miss opportunities to innovate. Picture this: a gardener who constantly worries about what others are planting might never try out the new exotic plant they’ve always wanted. Trust your vision and creativity—experiment with new services, approaches, or marketing techniques.
-
Customer Relationships Matter: Instead of worrying about how many likes or followers another lawn care company has, concentrate on nurturing your relationships with clients. A strong bond can lead to referrals and repeat business. Tim learned that spending time talking to his customers and understanding their needs made all the difference.
-
Set Your Own Goals: It’s easy to get discouraged if you constantly compare your growth to that of others. Set your goals based on your past performance and what you want to achieve. Like a gardener who takes note of how many tomatoes they harvested last year, you too can set benchmarks tailored to your journey.
Related: Finding the healthy balance when comparing your …
Taking Action on Cardinal Circle
As a lawn care professional based in Edmond, take a step back and reflect on your own garden—your business. What unique strengths do you bring to the table? How can you grow without looking over your fence?
Remember, Axel, the Angel of Simplicity, encourages you to cultivate your own path without the distraction of others. Stay focused on what you can control, and watch your business flourish.
Your next step? Write down three unique qualities of your business and how they can attract more clients. Then, go out and spread the word!